What if leadership wasn’t about being first—but about lifting others as you rise?
For Laura Penney, that’s more than a philosophy—it’s a legacy in motion.
Raised on the Coeur d’Alene reservation, her father who served as a lifelong tribal leader, Laura was told from a young age that she was destined to lead.
But destiny doesn’t guarantee a straight path.
It took four tries, an MBA, and an unwavering confidence team to become the CEO of the Coeur d’Alene Tribe Casino & Resort.
Today, she’s not just a business leader—she’s a champion for her community, a mentor to the next generation of tribal professionals, and